The best group trips in Italy
Let’s meet at WTM 2025
Why work with us
High volume of available beds
Many exclusive activities in each destination
We test every hotel and partner we work with
Who we are
SM Events is a tour operator with over 20 years of experience specialising in bespoke group travel for both adults and students. A team of over forty professionals is committed to crafting personalised itineraries throughout Italy and Europe, tailored specifically for travel agencies.
Our unique experiences
Piedmont and Aosta Valley
- Turin: City exploration including the Egyptian Museum, Piazza Castello (with Palazzo Madama and Royal Palace), the Cathedral of San Giovanni Battista (with the Chapel of the Holy Shroud), and Valentino Park. You can taste “Bicerin” in one of the historic cafes.
- Asti: Guided tour through the hills and vineyards, with wine tasting. Free afternoon to explore the medieval alleys and visit the cathedral, the church of San Secondo, and the crypt of Sant’Anastasia. Opportunity to taste wines and typical products at a farm.
- Aosta: Guided visit of the Roman remains and the Collegiate Church of Sant’Orso, with tastings of local wines and specialties.
- Alba and Langhe: Guided tour of Alba’s historic center. Nougat tasting at a factory and a panoramic tour of Barolo and La Morra with a visit and wine tasting at a cellar.
- Mondovì and Vicoforte: Guided tour of Mondovì’s historic center and visit to the Sanctuary of Vicoforte, famous for its elliptical dome.
- Casale Monferrato: Visit to the Cathedral of Sant’Evasio, the Synagogue, and the Church of San Domenico.
Liguria and French Riviera (Italian part)
- Sanremo: Guided city tour, including the Casino, ports, medieval village, Russian Church, and elegant villas.
- Carrara and Sarzana: Guided tour in Carrara to discover marble extraction and a visit to Sarzana.
- Cinque Terre: Exploration of the picturesque fishing villages (UNESCO site) by boat and train, accompanied by a guide.
- Pisa and Lucca: In Pisa, guided tour of Piazza dei Miracoli (UNESCO site) with the Leaning Tower. In Lucca, guided tour of the “City of 100 Churches” and wine and oil tasting with a snack at a winery.
- Rapallo and Portofino: Guided tour of Rapallo, followed by a boat trip to Santa Margherita Ligure and Portofino to admire the harbor and colorful houses.
Lombardy (Lakes, Veneto and Brenta Riviera, La Dolce Vita)
- Lake Maggiore: Boat excursion to the Borromean Islands (Isola Bella and Madre) to visit their palaces and gardens.
- Pallanza and Lake Orta: Visit to Villa Taranto in Pallanza and a boat trip to the Island of San Giulio on Lake Orta.
- Lake Como: Visit to Villa Carlotta in Tremezzo and crossing to Bellagio. Short tour of Como’s center.
- Lake Garda: Stops in places like Sirmione, Manerba, Salò, Gardone, and Limone. Brief visit to the Bardolino wine region with tasting.
- Sirmione: Free time to walk around the fishing village.
- Mantua and Sabbioneta: Guided tour of Mantua (San Giorgio Castle, Ducal Palace, Palazzo Te) and Sabbioneta, an example of Renaissance architecture.
- Cremona and Certosa di Pavia: Guided tour of Cremona (church of San Sigismondo, Torrazzo) with a visit to the Violin Museum. Individual visit to the Certosa di Pavia.
Trentino-Alto Adige
- Dolomites: Guided exploration of Val Gardena, Ortisei, Pordoi Pass, and Cortina d’Ampezzo.
- Bolzano: Guided walk through the historic center and visit to the Christmas market in Walther Square during the Christmas season.
- Merano: Guided tour of Trauttmansdorff Castle and a walk through its 80 gardens.
- Trento: Guided city tour (cathedral, Buonconsiglio Castle) and liquor tasting at a grappa distillery.
- Brixen and Brunico: Excursion to the Christmas markets during Advent.
Friuli-Venezia Giulia
- San Daniele: Visit to a San Daniele ham factory with tasting.
- Trieste: Guided city tour (Piazza dell’Unità d’Italia, Grand Canal) and visit to Miramare Castle.
- Udine: Guided walk through the historic center (Loggia del Lionello, Clock Tower).
- Cividale del Friuli: Visit to the city with its beautiful historic center, followed by a wine tasting and snack at a winery.
- Aquileia: Guided tour of the Romanesque-Gothic Basilica, a UNESCO site.
- Grado: Walk through the historic center and possibility of a boat trip in the lagoon.
Veneto
- Venice and Lagoon Islands: Guided tour of Venice (Piazza San Marco, Doge’s Palace) and a boat trip to Murano and Burano.
- Verona: Visit to the Arena, Piazza Bra, and Juliet’s House.
- Brenta Riviera: Boat trip with the “Burchiello” to admire the villas, with a visit to Villa Widmann in Mira and optionally to Villa Foscari.
- Padua: Overnight stay.
Emilia-Romagna
- Parma: Tour with a local guide of food factories (cured meat factory, cheese factory, winery) with tasting of Parma Ham, Parmigiano Reggiano, and wines.
- Maranello and Modena: Visit to the Ferrari Museum in Maranello. In Modena, visit to a balsamic vinegar factory and guided tour of the historic center (Piazza Grande, Cathedral, Ghirlandina Tower).
- Bologna: Guided city tour (Piazza Maggiore, Basilica di San Petronio) and visit to Gran Tour Italia to discover and taste local specialties.
- Rimini: Visit to local wineries and farms with tasting of wines, oil, and regional specialties.
- San Leo and Verucchio: Excursion to San Leo to visit the medieval village and its castle. Visit to the Fortress of Verucchio.
- Ravenna: Guided city tour to admire the mosaics of the Baptistery and mausoleums.
- Valestra, Carpineti and Canossa: Visit to a Parmigiano Reggiano cheese factory in Valestra. Guided tours of the Carpineti Castle and Canossa Castle.
- Borgopetra and Uso Valley: Show cooking experience and workshop to prepare Piadina Romagnola. Walk in the Uso Valley with a typical “in the meadow” lunch.
- Cesena: Visit to the historic center (Malatestiana Library – UNESCO).
- Sant’Agata Feltria: Visit to the Truffle Festival (October) with tastings and typical lunch.
- Fidenza Village Outlet: Free time for shopping.
- San Marino: Visit to the castles and Government palaces, with free time for outlet shopping.
Tuscany
- Chianciano Terme: Welcome drink.
- Chianti Classico Road: Visit to Brolio castle and cellars with tasting. Lunch in a typical restaurant and visit to Radda in Chianti and Greve in Chianti with a second wine tasting.
- Siena: Guided tour of Piazza del Campo and the Cathedral.
- Montepulciano, Pienza and Montalcino: Visit to Montepulciano, lunch at a farmhouse with Vino Nobile tasting. Visit to Pienza and Montalcino, with Brunello di Montalcino tasting in a cellar.
- San Gimignano: Guided tour of the medieval village and tasting of Vernaccia di San Gimignano.
- Pisa and Lucca: In Pisa, guided tour of Piazza dei Miracoli (UNESCO site). In Lucca, guided tour of the “city of 100 churches.”
- Vinci: Visit to the Castle of the Guidi Counts, the reproduction of the Vitruvian Man and the church of Santa Croce.
- San Miniato: Visit to the village famous for white truffles.
- Capannori: Tour of Villa Torrigiani and Villa Reale.
- Carrara: Visit to the famous marble quarries.
- Florence: Guided tour of the “cradle of the Renaissance.”
- Perugia: Guided tour of the historic center, famous for chocolate.
Umbria
- Assisi: Guided tour of Assisi, one of Italy’s major religious centers.
- Gubbio: Guided tour of the medieval center (Piazza Grande, Cathedral) with the possibility of obtaining the “Madman of Gubbio” certificate.
- Perugia: Visit to the city’s symbols (Fontana Maggiore, Cathedral).
- Lake Trasimene: Boat trip.
- Orvieto: Visit to the cathedral, St. Patrick’s Well, and the underground city, with wine tasting.
- Todi: Guided tour of the medieval historic center.
- Spello: Visit to the medieval town with Roman and medieval remains.
- Spoleto: Visit to the Cathedral and Piazza della Libertà.
- Marmore Falls: Admire the spectacle of the waterfalls.
- Rasiglia: Exploration of the village with mills and springs.
- Deruta: Visit to a ceramics factory.
- Bevagna: Guided tour of the historic center, one of the “Most Beautiful Villages in Italy”.
- Montefalco: Visit to the town, known for Sagrantino wine.
- Castelluccio: Visit to the village, famous for its flowering and lentils.
- Norcia: Walk through the center, famous for truffles and cured meats.
Abruzzo and Molise
- Santo Stefano di Sessanio: Esplorazione del borgo medievale nel Parco Nazionale del Gran Sasso.
- Rocca di Calascio: Passeggiata su un sentiero di pastori per raggiungere la fortezza.
- Campo Imperatore: Attività nel Parco Nazionale, con vista mozzafiato e pranzo a base di “Arrosticini”.
- San Pietro Avellana: Visita a laboratori di formaggio e tartufo, con partecipazione a una caccia al tartufo.
- Capracotta: Visita del villaggio con le sue tradizioni agropastorali.
- Agnone: Visita alla Pontificia Fonderia di Campane Marinelli.
- Pietrabbondante: Visita dell’area archeologica “Bovianus Vetus”.**
- Santo Stefano di Sessanio: Exploration of the medieval village in the Gran Sasso National Park.
- Rocca di Calascio: Walk on a shepherd’s path to reach the fortress.
- Campo Imperatore: Activities in the National Park, with breathtaking views and lunch based on “Arrosticini”.
- San Pietro Avellana: Visit to cheese and truffle laboratories, with participation in a truffle hunt.
- Capracotta: Visit of the village with its agro-pastoral traditions.
- Agnone: Visit to the Pontificia Fonderia di Campane Marinelli (Pontifical Bell Foundry Marinelli).
- Pietrabbondante: Visit to the archaeological area “Bovianus Vetus”.
Campania
- Sorrento Peninsula: Relax in a hotel with a sea-view swimming pool.
- Path of the Gods: Excursion along one of the most beautiful trails on the Amalfi Coast.
- Amalfi Coast: Boat tour with visits to Positano and Amalfi.
- Paestum: Visit to a buffalo farm with mozzarella tasting, and tour of the archaeological site.
- Cilento National Park: Excursion with a visit to the Castelcivita caves.
- Capelli di Venere: Excursion to admire a waterfall.
- Pompeii: Guided tour of the archaeological excavations with a gourmet lunch inspired by ancient Pompeian cuisine.
- Vesuvius: Visit to the volcano’s crater and wine tasting at an estate at its foot.
- Capri: Ferry excursion, island sightseeing tour, visit to the caves (including the Blue Grotto) and gourmet dinner.
- Naples: Guided tour of the most important monuments. Cooking class with a chef and Tarantella show.
- Caserta: Guided tour of the Royal Palace and its park.
- Posillipo: Visit to Virgiliano Park, Seiano cave and submerged archaeological park, with lunch in a magnificent restaurant.
Puglia
- Monte Sant’Angelo: Guided tour of the sanctuary, castle, and ancient quarter.
- Grotte di Castellana: Visit to the spectacular caves.
- Alberobello: Visit to the “Trulli” with tasting of local products.
- Ostuni: Visit to the “White City”.
- Taranto: Guided tour of the historic center.
- Matera: Visit to the UNESCO site with the cave dwellings.
- Lecce: Visit to the city with its Baroque architecture.
- Otranto: Visit to the fishing village and cathedral.
- Bari: Visit to the capital (Basilica of San Nicola) and the kitchens where orecchiette are prepared.
- Polignano a Mare: Visit to the picturesque village.
- Castel del Monte: Visit to the “greatest Castle in Italy”.
- Trani: Visit to the cathedral, one of the most beautiful Romanesque churches in Puglia.
- Locorotondo: Brief stop for a wine tasting.
Calabria
- Tropea: Guided tour of the historic center.
- Capo Vaticano: Visit to a farm that produces red onion.
- Pizzo Calabro: Visit to the Piedigrotta church and tasting of the famous Tartufo.
- Serra San Bruno: Visit to the Certosa and lunch at an agriturismo.
- Stilo: Visit to the “Cattolica”, a Byzantine church.
- Locri: Visit to the archaeological site of Lokri Epizefiri.
- Gerace: Admire the Cathedral and the Church of San Francesco.
- Mammola: Walk in the historic center.
- Scilla: Visit to the fishing village along the Costa Viola.
- Reggio Calabria: Visit to the Cathedral and the Archaeological Museum (famous for the Riace Bronzes).
Sicilia
- Segesta and Selinunte: Visit of the Doric Temple and the Greek Theater in Segesta. Admire the ruins and the Acropolis of Selinunte.
- Agrigento: Guided visit of the Valley of the Temples.
- Syracuse: Exploration of the archaeological excavations (Greek Theater, Temple of Apollo).
- Taormina: Visit of the Roman Theater.
- Mount Etna: Excursion on the active volcano.
- Tindari and Cefalù: Brief stop in Tindari and walk in picturesque Cefalù.
- Palermo and Monreale: Guided tour of Monreale Cathedral (Byzantine mosaics) and the Benedictine Cloister.
Sardegna
- Costa Smeralda: Journey along the famous seaside resort.
- La Maddalena and Caprera: Ferry trip to visit the islands and Garibaldi’s Commemorative Plaque.
- Santa Teresa di Gallura and Castelsardo: Visit the towns with their white sandy bays.
- Alghero: Brief visit to the city.
- Sinis Peninsula: Visit Cabras, St. Giusta and Tharros.
- Cagliari: City tour with a local guide.
- Nora and Santa Margherita di Pula: Excursion to the localities.
- Barumini: Possibility to visit the Nuragic complex “Su Nuraxi”.
- Nuoro: Visit a Costume Museum with traditional clothes.
Marche
- Monte San Bartolo Natural Park: Bike or walking excursion with a nature guide, admiring landscapes, cliffs, and beaches.
- Urbino: Visit Urbino (UNESCO site), with its Renaissance buildings and the imposing Ducal Palace.
- Gradara: Visit the castle and fortress with views of the Adriatic coast.
- Gola del Furlo Natural Park: Bike or walking excursion to admire landscapes and the ancient Roman road “Flaminia.”