SM Events' participation in the RDA Group Travel Expo 2026 was a moment of great strategic and relational value, once again confirming the company’s role in the European organized tourism landscape.

At the heart of one of the most important trade shows dedicated to group travel, we had the opportunity to meet long-standing partners, forge new collaborations, and discuss the latest developments in an industry that is constantly evolving. The energy in the exhibition halls—fueled by ideas, innovation, and a shared vision—made this experience particularly meaningful.

SM Events unveiled a revamped offering that combines the authenticity of destinations, attention to detail, and experiential programs designed for adult groups and students. The interest in our offerings reflects a growing focus on tailor-made travel, where human and cultural values take center stage.

Our participation in RDA 2026 was not just a showcase, but a true hub for networking and inspiration. We return from this experience with new perspectives, valuable contacts, and the realization that the future of group tourism increasingly hinges on quality, creativity, and collaboration.

We continue on this journey with enthusiasm, ready to turn every encounter into new travel opportunities.